Investment enables company to accelerate product development, add employees, and fuel marketing efforts
(October 21, 2014)– Haven, a mobile and web application focused on improving the way homeowners care for homes, announced today the company has completed a $1,025,000 oversubscribed round of seed funding. In addition to sixteen angel investors, both Elevate Ventures and the Innovate Indiana Fund participated in the round. The capital will be used to continue enhancing the product, add employees, and fuel marketing efforts.
“As Americans, we spend hundreds of billions of dollars a year taking care of and improving our homes, yet almost every aspect of it is frustrating,” said president and co-founder Jim Brown. “This investment gives us additional resources to continue with our vision of enlightening and empowering homeowners.”
Haven is a free, intuitive mobile app and website that equips homeowners with predictive technology to be better homeowners. It provides value to both do-it-yourself inclined homeowners by providing an individualized reminder and tracking system, as well as homeowners who need help, by providing licensed, insured, pre-vetted service professionals, scheduling services, and accepting payment–all without ever leaving the app. Haven gives homeowners confidence and peace of mind to be responsible and proactive in home maintenance decisions.
“The Haven team has developed an impressive product vision based on a deep understanding of customer pain points in a sizable and growing market,” said Ting Gootee, chief investment officer of Elevate Ventures. “We are excited about the potential in their passion and well-rounded capabilities to capitalize on the opportunity.”
As a result of the funding, the company has tripled its workforce with plans for additional growth in 2015 after the official product launch. The Haven app is in the final stages of beta testing and will launch in Apple and Google Play stores in January.
“We are constantly faced with the struggle of personal work-life balance, and finding time to mow the lawn instead of watching your kid’s soccer game is a difficult choice,” said Ken Green, managing director of the Innovate Indiana Fund. “For others, having someone clear the driveway of snow before work would be ideal. We all want to do more, and Haven gives homeowners the tools to achieve our own personal balance.”
To learn more about Haven, sign up as a beta user, or receive additional information about becoming a partner, visit www.joinhaven.com.
Haven, a Fishers, Indiana based company founded in 2014, is a free, intuitive mobile app and website that equips homeowners with predictive technology to be better homeowners through enlightenment and empowerment. Haven is the manual that should come with a home as it keeps you organized, teaches you what to do, and helps you maximize the value of your largest asset. And, when help is needed, Haven is there with handpicked, personally vetted home service experts. More information is available at www.JoinHaven.com.
About Elevate Ventures
Elevate Ventures is a private venture development organization that nurtures and develops emerging and existing high-potential businesses into high-performing, Indiana-based companies. Elevate Ventures accomplishes this by providing access to capital, rigorous business analysis and robust advisory services that connect companies with the right mix of resources businesses need to succeed long-term. To learn more about Elevate Ventures, its team and its funds under management, visit www.elevateventures.com.
About Innovate Indiana Fund
The Innovate Indiana Fund has been established to invest in companies with a meaningful connection to Indiana University and to help those companies achieve commercial success. The Fund helps companies in its portfolio reach commercial goals using a wide array of tools including infusions of capital, recruitment of management, market research, next-stage capital and an extensive network of experts in the public and private sector. For more information, visit www.iufund.iu.edu.
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